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WELCOME TO NEWS CENTRAL - SPRING 2018

Spring has arrived! YEA!! And soon the Treasure Valley will be blanketed in a revitalized landscape and a plethora of colors as plants re-birth & bloom!! So loving the sunshine and the extended daylight into evening hours.

Cooking classes are back in "full speed ahead" mode and we will keep the pedal to the metal for the forseeable future. Class menus are transitioning to more springtime bounty as we'll start seeing new veggies starting to arrive over the next few months. So classes will preview a variety recipes that take advantage of this change in options at your local markets. And speaking of markets, mark your calendars for April 7th, which is the date the Boise Farmers Market reopens on W. Grove Street between 10th & 11th. Can't wait to get back into the routine of weekly visits on Saturday morning.

Despite the fact we're now fully fledged "Empty Nesters" and taking more time to get away, we're still committed to offering a robust slate of classes each month. By adjusting the number of classes offered each week, we're basically able to schedule 10-15 cooking classes per month, no matter how many days we take for our personal pleasure. So despite quite a few milestone events this year, we'll be going strong throughout the spring & summer of 2018.

With 7+ years of offering our unique culinary experiences under our belt, happy to say that interest in our cooking classes remains quite vibrant. While the rabid feeding frenzy surrounding a new monthly schedule release has certainly abated a bit and these days it takes somewhat longer to sell out all of the seats on a monthly calendar of classes, we still have had the great fortune to sell out our scheduled events each & every month. Even after offering the classes for all of these years, it's quite exciting & fulfilling to see that we're still experiencing some organic growth in our overall numbers, while our cadre of clients that visit classes on a regular monthly basis is also growing incrementally.

The crazy off-the-charts mania surrounding the release of one of our new cooking class schedules existed for well over 3+ years. While for us it meant almost instant sell-outs of our cooking classes, it meant alot of stress and frustration for many clients. Fortunately for our devotees, this means you no longer have to sign up within minutes or find yourself on the sidelines, although the last few months we've seen an uptick in the number of seats sold within the first couple of days. Overall, while more work for us to shephard the sales of seats in class, the upside is a bit calmer sign-up period for our new cooking classes each month. So if you got too frustrated with the process in the past & walked away, it's a great time to re-visit our world now that the dust has settled & a bit of tranquility has returned.

In a typical month, we continue to offer our cooking classes on a regular basis every Wednesday evening as part of our Happy Hump Day series of classes. These midweek classes are paired with our long running plethora of offerings every Friday & Saturday evening, along with a smattering of Monday, Tuesday and/or Thursday private & scheduled events scattered throughout any given month.

While not nearly as robust as the successful educational segment of our business, our retail food sales continue to chug along and be a contributing member of our business plan. We've trimmed the product offerings quite a bit over the last few years and during this past year retreated back to a base of only 2 retail markets for our limited line of products. Probably the biggest hit for our clients & devotees was in the Fall of 2017 when we made the decision to halt further production of our always popular monthly Limited Edition Meat-Filled Bureks. Our most sincere thanks to all of you whom were regular consumers of these monthly treats over the years.

Word of mouth and personal referrals continues to be the sole means of fueling our business growth. We'd much rather let a customer tell a friend about their own positive experience with Fuel for the Soul, than for you to hear our spin or read about us in the news. Thus, we pretty much lay low & fly well below the media radar. As we already have more demand than we can handle, we're trying to keep our growth at a very manageable level, in order to better service our incredibly loyal followers.

For daily updates, visit our Facebook page to see what’s happening in our world. While
we definitely update the website on a fairly (ok, maybe only somewhat) regular basis, Facebook gets a going over much more frequently, which translates to almost daily. Please be sure to “LIKE” our page when you check us out on Facebook.