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WELCOME TO NEWS CENTRAL - SUMMER 2017

Summer is officially here and Mother Nature isn't waiting very long to have some scorchingly hot triple digit days. Already have some in the history books with a rash of more days coming right around the corner. UGH! Guess moderation is not Boise's middle name! While it's great to see gardens blooming and landscapes full of color, it sure would be nice to enjoy the outdoors with alittle more moderate temps.

I guess the one bright spot with the hotter weather is that tomatoes seems to be coming on full bore and much earlier than normal. Ready for some Caprese with our homegrown tasty tomatoes! And least I seem focused on the "bad" part of summer, these long light filled days & cool nights are killer!

We got a very robust slate of cooking classes offered during the summer months. July offered up 10 classes or 100 potential spots, while August jumped to 12 classes & 120 available slots. These 22 classes during July & August are alongside a basket full of private events. Interest in claiming seats for classes has remained fairly robust, but still have a smattering of openings for cooking classes throughout July. Keep your eyes peeled for the release of our August 2017 Cooking Class Schedule slated for Friday June 30th at around 3pm.

As we enter our 7th year of offering our unique culinary experiences, as noted above, happy to say that interest in our cooking classes remains quite vibrant. While the rabid feeding frenzy surrounding a new monthly schedule release has certainly abated a bit and these days it takes somewhat longer to sell out all of the seats on a monthly calendar of classes, we still have had the great fortune to sell out our scheduled events each & every month. After over 6-1/2 years of offering the classes, it's exciting to see that we're still experiencing some organic growth in our overall numbers, while our cadre of clients that visit classes on a regular monthly basis is also growing incrementally.

The crazy off-the-charts mania surrounding the release of one of our new cooking class schedules existed for well over 2+ years. While for us it meant almost instant sell-outs of our cooking classes, it meant alot of stress and frustration for many clients. Fortunately for our devotees, this means you no longer have to sign up within minutes or find yourself on the sidelines. While more work for us to shephard the sales of seats in class, the upside is a bit calmer sign-up period for our new cooking classes each month. So if you got too frustrated with the process in the past & walked away, it's a great time to re-visit our world now that the dust has settled & a bit of tranquility has returned.

In a typical month, we continue to offer our cooking classes on a regular basis every Wednesday evening as part of our Happy Hump Day series of classes. These midweek classes are paired with our long running plethora of offerings every Friday & Saturday evening, along with a smattering of Monday, Tuesday and/or Thursday private events scattered throughout any given month. During August 2017 we will be changing things up a bit. A few scheduled classes on Tuesday or Thursday in an effort to free up a couple of Wednesday evenings, so that we can take in some music at Alive at Five.

While not quite as robust as the successful educational segment of our business, our retail food sales continue to be a contributing member of our business plan. The highlight of our retail segment is the always popular monthly Limited Edition Meat-Filled Bureks
sold directly to the public. Our most sincere thanks to all of you for your continued & loyal support of our various endeavors!

Word of mouth and personal referrals continues to be the sole means of fueling our business. We'd much rather let a customer tell a friend about their positive experience
than for you to hear our spin. Given our business growth, we pretty much lay low & try to fly below the media radar. And as you can see from the dates of articles below, we've been successful in skirting the pens of scribes. We already have more demand than we can handle, so in an effort to better service our incredibly loyal followers, we're trying to keep our growth at a very manageable level.

If you'd like to read one of the older pieces on us, check out Jessica Wyman's blog from 11/12/12 on the "5 Idaho Fall Food Events You Don't Want to Miss". Fuel for the Soul's
line-up of cooking classes made the grade - Fuel for the Soul. Also from November 2012, we were featured in the Statesman's Treasure Magazine for an article written by Rick Overton and entitled, "Finding the Recipes to Success: Local Entrepreneurs Specialize in Creativity, Tasty Treats". The section on Fuel for the Soul can be found on pages 54 & 55 - "Feeding the Neighborhood" - Treasure Magazine November 2012.

For daily updates, visit our Facebook page to see what’s happening in our world. While
we definitely update the website on a fairly (ok, maybe only somewhat) regular basis, Facebook gets a going over much more frequently, which translates to almost daily. Please be sure to “LIKE” our page when you check us out on Facebook.

Caffe Locations
As with our retail market locations, we also made the decision to pare back the number of cafes offering either our savory or dessert Artisan products. At this point in time, we've decided to only sell a limited selection of our dessert offerings thru one local coffehouse entrepreneur.

So when you're out on the town and find yourself with a hankering for coffee & something sweet, you'll be able to find a selection of Fuel for the Soul's Crostata D'Italia & Gluten Free Biscotti gracing the line-up of items offered by Caffe Capri @ Columbia Marketplace. They're in the shopping center on East Gowen Road near the Micron campus & Simplot soccer fields.